Statistical analysis meets qualitative research

Main User Interface
Use MAXQDA to manage your entire research project. Easily import data like texts, interviews, focus groups, PDFs, web pages, spreadsheets, articles, e-books, and even tweets. Organize your data into groups, link relevant citations together, and share and compare work with your team members. Your project file remains flexible and you can gradually expand and refine your category system to fit your research.
Flexible Color Assignments
MAXQDA offers you more than 1,000,000 colors to use with your qualitative analysis. Assign them freely to codes, subcodes or texts. Color assignments are user-controlled and can be used functionally, not just merely as an aesthetic accessory.
Idea storage in memos
When reviewing your data, good ideas and insightful connections come up often. Record these,
such as research questions and goals, in Memos or use them to paraphrase passages into your own words.
Video analysis
With MAXQDA, you can import, play, transcribe, paraphrase, and directly code video footage for video analysis. The “Multimedia Browser” lets you play and code videos using the same approach you would use for text analyses.
Search and retrieve features
With MAXQDA’s Text Search you can search and automatically code interesting keywords, such as important concepts for your literature review. The automatically created document variables can be used with Mixed Methods tools and you can use MAXQDAs powerful Coding Query, which allows you to analyze the combination of codes in different ways.
Document Comparison Chart
With a single mouse click, you get a powerful chart, can compare texts at a glance and find out which codes have been assigned in which paragraphs. You are completely free to decide which codes and texts should be included in the comparison.
Document Portrait
Visualize the dynamics of an interview with a document portrait, compare code frequencies and distributions across your data or discover patterns or connections. Thanks to the interactive connection between your visualizations with your MAXQDA data, you’ll never lose sight of the big picture.
and many other features!